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Yorkshire announce new media partner


By Richard Watts
March 13 2008

Yorkshire have announced that Yorkshire radio have become the club's new official media partner. The radio station has covered Yorkshire cricket since it was launched in 2006. This partnership will give Yorkshire Radio the right to provide updates from all 1st Team games and will further strengthen the existing relationship. Stewart Regan, Chief Executive of The Yorkshire CCC said: “I’m delighted that Yorkshire Radio has shown this level of commitment to Yorkshire cricket. As a Club we are acutely aware that we represent the entire county. Yorkshire Radio broadcast cricket news and reports across the length and breadth of Yorkshire and their support has been very useful to us.” James Buttler, PR & Communications Manager at the Club said, “Yorkshire Radio has provided quality coverage of everything that happens at the Club, from big matches to much smaller off-field events. We have used their material on the Club website and the fact that they want to increase their profile in cricket is great news for the Club and our supporters.” Ben Fry, Station Director at Yorkshire Radio, added: “Everyone at Yorkshire Radio is excited about extending our existing coverage of Yorkshire cricket and we look forward to this being a long and mutually beneficial relationship.” Yorkshire Radio broadcasts across Yorkshire on DAB Digital Radio, across the UK on Sky channel 0209 and on line at www.yorkshireradio.net

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