Northampton Saints
News: Saints Announce Burrda As New Kit Supplier
By ComeOnYouSaints.com
July 27 2010
Northampton Saints today announced that it will be the first European rugby club to wear kit made by Burrda.
The Saints and Burrda have signed a six-year deal. As well as providing
the Saints team kit, Burrda have also secured naming rights for the
South Stand at Franklin's Gardens, which will now be known as the Burrda
Stand.
Swiss brand Burrda is a well established sportswear supplier in the
Middle East and is now expanding worldwide. The company has signed kit
deals for the coming football season with Premier League club
Wolverhampton Wanderers, Leicester City and Watford and is the official
supplier to the British Handball Association and several national
football associations.
Burrda has selected Northampton Saints as launch partner for the company's introduction of a brand new rugby union kit range.
The brand new home and away kit for 2010/11 will be unveiled in full in
August. However the club can reveal that the design for the home kit is a
return to the black, green and gold hoops that were first worn by the
team in 1923 and became famous with such playing luminaries as Dickie
Jeeps, Jeff Butterfield, Gary Pearce and Tim Rodber all pulling on the
shirt.
"Burrda has recognised the value of the Saints as a springboard into
rugby union," said Saints chief executive Allan Robson. "They have
ambitions to become one of the most recognised brands in the manufacture
of sports kit worldwide, which match our own goal of becoming the
leading club in European rugby.
"They see their sponsorship as an investment in the club and its future,
hence the long-term kit deal and naming of the Burrda Stand. Naturally
we are very pleased that they wanted the Saints to be their flagship
team as they look to expand into rugby union.
"Both ourselves and Burrda are very excited by the new partnership. We
have already established an excellent working relationship and believe
that we can both achieve consistent growth through offering quality
products and outstanding design.
"We are certainly very pleased with our new shirt design and think that
Saints supporters will be too. The black, green and gold hoops have a
long and proud history and our new playing shirt brings that into the
21st century."
Charles Diab, Burrda's General Manager, added: "Coming onboard with
Northampton Saints is another significant milestone in our strategic
plan for entering the UK sports market. The club's profile, prestige and
fan base is an exact fit as our perfect partner, which is why we we're
so happy to sign a significant six-year deal.
"The club has enjoyed increased success in recent seasons, particularly
in their run last season to the Premiership semi-finals and LV= Cup
title and being the only English club to reach the Heineken Cup quarter
finals, and we are looking forward to helping play a part in maintaining
this momentum and to see them challenging at the very top.
"This is the third sport we have entered in the UK now which has quickly
shown how serious we are about meeting our own challenge of becoming a
leading sportswear brand here in the UK and globally within ten years."
The Saints kit for 2010/11 will be revealed in full in early August.
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“Those who desire to give up freedom in order to gain security will not have, nor do they deserve, either one.”
Benjamin Franklin
Tetleys Block F E143
To Serve, To Strive and Not To Yield
27/07/2010 16:39
very catchy, could have been coined by Rich the great begatter.
assuming that AR has got a decent deal and not sold the family silver for 3 saveloys and a deep fried mars bar, it looks like he may have played another wee stormer in adverse conditions on the sponsorship front .
credit where it's due.
Bridesmaids no more.
Let's just hope the price is right, they seem to be selling Burrda football tops for £40. It'd be cracking if this had a similar price tag. I might even buy both if it does!
Edited 1 time(s). Last edit at 2010:07:28:07:48:43 by Waggydog.
28/07/2010 12:00
Long-time lurker, first-time poster here: Just had to post...
Hooray for hoops!
.
Looks like a replacement for my fave 2002 Kooga shirt might be just around the corner.
Quote:Waggydog
Let's just hope the price is right, they seem to be selling Burrda football tops for £40. It'd be cracking if this had a similar price tag.
Don't want to be a pessimist, but would think that these shirts will be in the £65/£70 bracket.
Love to be proved wrong, but am not holding my breath.
In the past I have tended to wait a while and then get the 'new' shirt from either one of the sports shops you find at somewhere like Riverside or go on to net and try Lovell or similar. Prices are always a hell of a sight cheaper than at FG.
So can the opposition now expect 'murrdah' from Ewen be-decked in Burrda then?!
Quote:Jazzman
In the past I have tended to wait a while and then get the 'new' shirt from either one of the sports shops you find at somewhere like Riverside or go on to net and try Lovell or similar. Prices are always a hell of a sight cheaper than at FG.
That's really useful to know, I'll remember that when I'm writing my letter to Santa
Quote:St ann
misread that as Burka...
Perhaps there are some in the south stand (male as well as female) that ought to wear one?
"o Jim Squelch
o guardian.co.uk, Monday 26 July 2010 18.03 BST
o Article history
Philip Hollobone, the Tory MP for Kettering, has told the media that he won't meet with constituents who wear a Burrda. Last week Liberty wrote to him pointing out that, as the Burrda are a form of dress exclusively associated with Saints supporters, this will amount to direct religious discrimination. By treating Saints supporters less favourably than he would treat supporters of other clubs he is disregarding the Equality Act 2006."
OK OK real article here in the Guardian
“Those who desire to give up freedom in order to gain security will not have, nor do they deserve, either one.”
Benjamin Franklin
Tetleys Block F E143
30/07/2010 16:52
cynical about it all.....
How long was the Rhino contract ?
They seem to be still in business
[www.rhinorugby.com]
Still if there is a six year contract that will mean we don't change shirts for six years(and save a fortune) - won't it ?
Quote:Gwendoline
Still if there is a six year contract that will mean we don't change shirts for six years(and save a fortune) - won't it ?
David L
What if there were no hypothetical questions?
- Live wrong and preposterously
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